Before Equity Ops, our Founder Jord ran a B2B Outbound Marketing Agency called ColdFire. As clients' needs evolved, ColdFire morphed into Equity Ops, a full-stack RevOps Partner. The thesis behind Equity Ops is to make revenue operations a growth engine instead of an afterthought. After years leading commercial and operations teams, we saw the same issues across B2B organizations: fragmented GTM motions, unclear reporting, and underutilized CRMs. We built Equity Ops to change that. Today, we deliver a fixed-fee RevOps subscription built for teams that run on Salesforce and HubSpot who need clarity, structure, and performance. By combining strategy, automation, and execution, we help clients turn their CRM into a predictable, scalable foundation for growth — with measurable improvements every month. Connect with our Founder Jord van den Hooff at https://Linkedin.com/in/jordv